Senior Product Manager

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Job Title:
Senior Product Manager
High Wycombe
Job Description:
Janssen - Senior Product Manager – CAR-T Who are Janssen? We’re more than 30,000 people working hard to prevent, treat, cure and stop some of the most devastating and complex diseases of our time. From heart disease to HIV, Alzheimer’s disease to cancer, we are committed to issues that touch everyone’s lives. Looking for an opportunity to impact positive change? An exciting opportunity has arisen for a Senior Product Manager to work in a newly established business unit in the cell & gene. This is a new business unit focused on the exciting and innovative new technologies are gene therapies and chimeric antigen receptor therapies (CAR-Ts). This role will be to lead the strategic marketing plan for our lead asset which is for the treatment of multiple myeloma patients which is a disease with high unmet need in terms of treatment availability & outcomes for patients. This presents a unique opportunity to start on this amazing and thought-provoking journey from the very beginning, as cell & gene therapy is unlike any traditional medicine as this is truly personalised treatment. Janssen’s objective is to deliver the best-in class Go-To-Market (GTM) to delight our stakeholders and differentiate from competitors. As a Senior Product Manager within the Cell & Gene Therapy Team, your main responsibilities will include: External Environment Scanning and Networking + Meet with and build partnerships with key external partners to develop insights on the NHS and external environment, including desk research, attend congresses etc + Develop relationships with Leading Specialists by visiting them in the field or virtually to drive brand and company advocacy, trust and transparency. + Identify and develop partnership programmes with Leading Specialists, influence them to speak at events. + Provide feedback on policy insights to CVT Lead Strategy Development and direction (within therapy area) + Use appropriate tools and cross functional inputs to produce situational analysis + Contribute to building strategy by advising on current product trends in conjunction with CVT leads + Determine targeting and segmentation strategies. + Map disease pathway and value pools to develop services and solutions to improve outcomes + In a pre-launch situation: + Lead the development of the overall market access strategy for approval by CVTL + Support NMAM in providing HELM direction + Producing marketing materials for HELM team to use i.e. Advance notification materials, funding business cases Produce tactical business plan in collaboration with key team members + Commission market research through internal market research dept + Analyse primary & secondary market research and business intelligence + Lead workshop with CVT to brainstorm solutions and tactics, produce critical success factors and key tactics to achieve success + Present tactical plan to CVT team and EPMs + Use iConnect and other business tools to implement the brand plan and bring together and use market information + Communicate issues with key team members via verbal and written communication and business meetings Financial Business planning + Development of BP forecasts for CVT lead approval + Produce marketing budget based on tactical plan Setting metrics and monitoring + Define brand metrics around specific marketing projects and supervise taking appropriate action. + Optimally manage the marketing budget to avoid under/overspend and phase spend effectively. + Analyse sales data to compare to forecast and adjust where vital + Supervise market trends and propose appropriate actions to address issues + Input into monthly forecast review meetings to manage demand forecast Partner with EMEA to craft and influence strategies, plans and tactics + Network with EPM’s in EMEA region functional network group and craft the region messages, co-creation, share standard methodologies, supervise progress and success Lead marketing and sales teams + Produce a clear direction for the Brand by sharing strategic & tactical plans for the Brand with Cell Therapy Account Leads (CTALs) Qualifications As a Senior Product Manager, you will have previous experience of: Communicating effectively and regularly with field teams and cross functional brand team via verbal and written communication and business meetings to encourage and empower them, align their activities behind the plan and gain feedback + Chair brand CVT meetings and supervise work streams addressing key business issues + Contribute to product training and conferences as subject matter authority + Potential for to line manage various marketing team members (varies by division). This could include the Marketing Assistant, Associate Product Manager, Product Manager, Health Solutions Manager and admin resource. Coordinate implementation of tactical plans via direct and indirect channels + Develop and project manage sales and marketing materials, non-promotional, promotional materials and marketing and communications campaigns by liaising with creative agencies and Promo material companies + Liaise with Med Affairs to ensure all marketing activities and materials comply with current relevant guidelines + Plan marketing mix to optimise all available channels from budget and message perspective identify and propose additional channel strategies and tactics + Manage agency in conjunction with procurement to give best value for money Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Primary Location United Kingdom-England-High Wycombe- Organization Janssen Cilag Ltd. (7360) Job Function Marketing Requisition ID 2005857059W
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